 |
| The second campaign for The Talking Phone Book using the 3D animated Max character now as a Frasier-like therapist. The office set, props, competitor books, and exterior cityscape were also modeled and rendered in 3D with photo texture maps of actual fabrics, books and buildings. In the :30 spot, Max deals with the inadequacies of the other yellow pages which are highlighted by animated 3D eyeglasses, teardrops, and the climatic reveal of a recycling bin. |